JAPAN, AND WHAT COMES NEXT.
New possibilities for what Japan has to offer.
We connect its craft, culture and products with the world.
OUR PHILOSOPHY
Rooted in Japan.
Open to the world.
Carefully grown ingredients. Dedicated makers.
A culture shaped and shared across generations.
We give what makes Japan special a place in the world.
Through matcha and cross-border business, NITRO creates new connections and possibilities.
OUR BUSINESS
Sharing the character of exceptional ingredients.
Opening paths to new markets.
THE ESSENCE OF JAPANI.01 / MATCHA BUSINESS
Aroma, umami and a beautiful green.
As a cup of tea or an ingredient that inspires new creations, Japanese matcha has a place in everyday life around the world.
We aim to broaden the ways people enjoy matcha and connect producers with international partners. Together, we explore how to share the qualities that make it special.
02 / CROSS-BORDER BUSINESS
Connecting Japanese products with global demand.
Understanding markets, shaping the message and finding the right route to customers. We take the next step abroad together.
We look at products through the eyes of local customers and explore opportunities through cross-border e-commerce and partnerships, building connections from Japan to the world.
OUR PERSPECTIVE
Respect for local roots. A global perspective.
NITRO brings the two together.
COMPANY
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Let’s talk about matcha, international business
and opportunities to work together.
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